We are a virtual agency: A strategic advantage for companies looking for innovative marketing to out-maneuver their competition without having to out-spend them. With career experience forged on brands like BMW, ESPN, The Home Depot and Verizon Wireless among many others, our team offers each client the opportunity to leverage exceptional creative talent and rich marketing experience on behalf of their brand.

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Lee Gustafson

Partner, Managing Director


20 years experience building profitable brands in the automotive, beverage, hospitality, media, retail, software, sporting goods and technology industries.


20 years experience building profitable brands in the automotive, beverage, hospitality, media, retail, software, sporting goods and technology industries.


Past Brand Experience:


AJ Wright, AssetPlanner.com, ATG, Bio IT World Magazine, Bentley Motors, BMW of North America, Buffalo Rock Bottling Company, Bullhorn.com, Captain D's Seafood, Concerto Software, Envoy Worldwide, Empirix, eStara, Genesee Beer, HomeGoods, L-3 Communications, Massachusetts Horticultural Society, Polartec Fabrics, Raytheon, Radisson Hotels Worldwide, Reebok Golf, Rhode Island Eye Institute, Rolls-Royce Motor Cars, RSA Security, Salomon Sports, Slapfish, Staples Visa Business Card, The Christian Science Monitor, The Boston Foundation, Vail Resorts, Veryfine Products, Volkswagen of North America, WCVB-TV.


Highlights:


Spearheaded Volkswagen's co-branded partnerships with Trek, K2 and BOSE during the award-winning “Drivers Wanted” campaign. Over-achieved sales projections and blazed a new marketing trail in the automotive industry.


Created BMW's first-ever college initiative that grew into a brand staple.


Fortified a global software provider (Concerto, now Aspect) with new positioning and innovative communications that aided its merger and acquisition efforts.


Turbo-charged a regional ad agency with enough planning, strategy and mojo to acquire a new $22 million (in annual revenue) account.


Agency Tenure:


Arnold Worldwide, Dickinson Associates, Kelley/Dexter, Holland Mark, Ingalls, Mullen, O2 ideas, PJA Advertising + Marketing, The Other Agency.


Education:


BFA from Rhode Island School of Design. MBA from Babson College.


Extra Credit:


Guest lecturer at Boston University College of Communication, marathon runner, painter, writer and photographer.

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Vic Donati

Creative Director


More than 16 years in advertising and marketing, building trusted relationships and delivering positive results for clients in the retail, automotive, restaurant, health & fitness, high-tech and home building industries.


15 years experience creating crucial communications for a wide variety of clientele. Designer and art director by discipline, I am a strategist, problem-solver, brand pragmatist as well as a creative engineer of fresh and surprising ideas that surpass client expectations and have enduring legacy.


Past Brand Experience:


Alabama Public Television, Applied Ultrasonics, Aquarium of the Pacific, ATG, BI-LO Supermarkets, Biotech, Bruno's Supermarkets, Inc., Buffalo Rock Bottling Company, Captain D's Seafood, DeShazo Crane Company, Dillard's, Distributive Networks, ESPN Classic, eStara, Food World, Higher Ground Roasters, The Home Depot, Intuit Software, Meijer, March of Dimes, Parisian, Peddler's Home Design, Saks, Inc., Searchandise Commerce, Servis First Bank, Sheraton Hotels, Jane Seymour Home, Slapfish, SPEC Performance Clutches, Verizon Wireless.


Highlights:


Created brand identity, packaging and ad materials for the Jane Seymour Home Collection - the most successful private brand launch in Sak's history.


Played a key role in creative and strategy development to help regional agency acquire several multi-million dollar accounts.


Developed creative concepts for a variety of highly successful youth marketing efforts for Verizon Wireless.


Led web department for regional agency - integrating digital thinking into the marketing plans of national clients such as Home Depot, Captain D's and Intuit Software.


Agency Tenure:


o2 ideas, 22squared


Corporate:


Mercantile Stores, Inc.


Education:


BA in Advertising, University of Southern Mississippi,


Extra Credit:


Proud father, musician, gig poster artist, photographer, kiteboarder


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