Intelliworks is on the frontlines of technology in Higher Education, leading the evolution of relationship management with web-based products that enhance communications and marketing campaigns between higher learning institutions and their students, prospects, alumni and donors.
Intelliworks: Website
Intelliworks: Brand Identity
Intelliworks: Datasheets
Users of CRM in Higher Ed are on a mission, serving their institutions and communities as facilitators of education, enrichment and life enhancement. And making human connections.
As a growing company with a new management team in place, an unfocused brand and a need for clarity, Intelliworks reached out to us to translate their mission into a clearly focused brand message, create a refreshed brand identity with an engaging new website, and express their true essence.
A new logo and new tagline became the cornerstones for the brand’s transformation. Deep discovery uncovered the brand’s true voice and essence. We “humanized” the new website with a focused messaging platform and user experience that underscores the company’s expertise in Higher Ed.
With its relaunch, Intelliworks experienced an immediate impact with increases in Google traffic, total visits, unique visits, page views, time spent and searches.